The UIT is Utrecht’s largest student event, with 4,000 incoming students and 800 senior staff. It is the official introduction week of Utrecht University (UU), Utrecht University of Applied Sciences (HU) and six other colleges. The UIT introduces new first-year students to the city of Utrecht, companies in Utrecht, studying, fellow students, associations and everything else student life has to offer. Some 10,000 students are involved in this event; the UIT counts as the overall kick-off of the academic year!
There are many promotional opportunities for your company during the UIT. Thus, we organize an information market and city tour where you can take a physical stand. Here you can then contact UITlopers directly. You can also put a flyer or gadget in the bags of UITlopers and volunteers. There are also many opportunities online to connect with new students in Utrecht. For example, we use an app and a website where different ads can be placed. These are all examples of promotional opportunities we offer. I would be happy to explain all the possibilities and options in our promotional brochure which you can request by emailing to
The UIT can do a lot for your business:
You will be in contact with 4,500 (future) students
Students (average age 18) have not yet developed brand loyalty.
You will come into contact with 800 senior students (between 18 and 25 years old), who volunteer to join the organization out of enthusiasm for the UIT
The UIT is Utrecht’s first introduction for new students. During this week, they make choices among friends, clubs and businesses.
The UIT offers various promotional opportunities that allow you to promote your company on a specific profile in a unique an innovative way. Think about our app, social media or collaborating on a program feature.
The UIT receives much attention from regional and national press.
Your company will be connected to the professional organizations: Univesity Utrecht and HogeSchool Utrecht.